The Sri Lankan Way to Celebrate Holidays
Sri Lanka has adocumented history that spans more than 3000 years. Its geographic location and deep harbours made it a hub with strategic importance from the time of the ancient Silk Road through to World War II. Sri Lanka encompasses many religions, ethnicities, and languages, and due to this it has a rich heritage. Having gone through colonization under the Portuguese, the Dutch, and the British, Sri Lanka’s culture has underwent a few changes, and this is one of the reasons why the island is full of rich heritage and a place to embark upon. Sri Lanka is synonymously connected to the following phrases “vacation/holiday”, “Asia”, “Island”, and “sun and sand”. Approximately 50% of the tourists visit Sri Lanka for sun & sands. The dominant segment with respect to Sri Lankan tourism is the sun & sands and it is a force that has been driving the revenue for quite a while now (this is the reason why most of the well-established hotels in Sri Lanka were located around the coastal areas, and we were also promoting trip to Sri Lanka to enjoy the natural beaches). Tourism product has evolved over time and now it is one of joint composite demand and joint composite supply.